At SE4RCH, Marketing Lab is built to make your marketing simple, structured and effective. Rather than dumping tasks on you or leaving you to figure it out alone, we work alongside you in a guided, collaborative process to shape a marketing system that actually works. Everything we do is grounded in integrity, years of hands-on experience, genuine empathy for your challenges and straightforward.

You’re the expert in your business; we bring structure, the right questions and marketing know-how, and build the plan together.

No jargon, no fluff – just open conversations and practical advice you can actually use in your day-to-day marketing.

Marketing Lab is designed for small and medium-sized businesses who want their marketing to work harder, feel clearer and be easier to manage.

It’s a great fit if you:

• Already do some marketing – but it feels scattered, general or reactive, and you want to consolidate and focus it.

• Want to “do marketing properly” – you’re ready to move beyond ad-hoc posts and guesswork and build a simple, joined-up plan.

• Need to know you’re on the right track – you’re spending time or money on marketing and want clarity that your message, channels and activity are actually right for your ideal customers.

If you know your business well but want structure, focus and honest, expert guidance (without the jargon), Marketing Lab is built for you.

The initial part of Marketing Lab are all about discovery. We sit down with you each week and work through structured, jargon-free questions to really understand your business, your clients, what makes you different and what you’re trying to achieve.

Together we uncover your voice, tone and key messages, so everything that follows is built on a clear, honest picture of who you are and who you serve.

The second part is where everything comes together and turns into a practical plan.

Using what we’ve learned about your business and clients, we work with you to choose the right channels, shape your key messages and build a simple, realistic marketing strategy and 3-month action plan you can actually follow day to day.

Marketing Lab is a 6-week, 1:1 working process for small and medium businesses wanting to ensure their marketing is as effective as possible and to create a marketing strategy that speaks to their ideal customers.

Across six weeks, we:

• Diagnose what’s really happening in your marketing

• Undertand your business, your ideal customers and how to connect with them

• Design a clear strategy, choose the right channels and build a 3-month action plan

You bring your knowledge of the business. We bring the structure, answers and marketing expertise, working alongside you in an open, collaborative way that’s grounded in integrity, experience, empathy and straight-talking, jargon-free advice.

“We’re doing lots of marketing… but I’m not sure any of it really joins up.”

“Our message feels a bit ‘for everyone’. I know we need to be more specific, but I’m not sure where to start.”

“I keep hearing we should be on this channel or that channel, but I don’t actually know which ones make sense for us.”

“We post when we remember, send emails when we have time – it doesn’t feel like a proper plan.”

“We’ve tried different agencies and freelancers, but I’m still not clear on our overall strategy.”

“I know our service is good – I just don’t think our marketing is showing that clearly enough.”

“I’m spending time and money on marketing… I’d really like to know if we’re doing the right things.”

“I don’t want fluffy training or theory – I just want someone to help me get this organised and focused.”