Understand Your Business

Attract Your Ideal Customers

At SE4RCH, Marketing Lab is built to make your marketing simple, structured and effective. Rather than dumping tasks on you or leaving you to figure it out alone, we work alongside you in a guided, collaborative process to shape a marketing system that actually works. Everything we do is grounded in integrity, years of hands-on experience, genuine empathy for your challenges and straightforward.

▪ Collaborative by design

You’re the expert in your business; we bring structure, the right questions and marketing know-how, and build the plan together.

▪ Clear, honest guidance

No jargon, no fluff – just open conversations and practical advice you can actually use in your day-to-day marketing.

Understand Your Business & Attract Your Ideal Customers

At SE4RCH, Marketing Lab is built to make your marketing simple, structured and effective. Rather than dumping tasks on you or leaving you to figure it out alone, we work alongside you in a guided, collaborative process to shape a marketing system that actually works. Everything we do is grounded in integrity, years of hands-on experience, genuine empathy for your challenges and straightforward.

What is Marketing Lab?

Marketing Lab is designed for small and medium-sized businesses who want their marketing to work harder, feel clearer and be easier to manage.

It’s a great fit if you:

Already do some marketing – but it feels scattered, general or reactive, and you want to consolidate and focus it.
Want to “do marketing properly” – you’re ready to move beyond ad-hoc posts and guesswork and build a simple, joined-up plan.
Need to know you’re on the right track – you’re spending time or money on marketing and want clarity that your message, channels and activity are actually right for your ideal customers.

If you know your business well but want structure, focus and honest, expert guidance (without the jargon), Marketing Lab is built for you.

▪ Week 1-3: Research & Clarity

The initial part of Marketing Lab are all about discovery. We sit down with you each week and work through structured, jargon-free questions to really understand your business, your clients, what makes you different and what you’re trying to achieve.

Together we uncover your voice, tone and key messages, so everything that follows is built on a clear, honest picture of who you are and who you serve.

▪ Week 4-6: Building Effective Strategies

The second part is where everything comes together and turns into a practical plan.

Using what we’ve learned about your business and clients, we work with you to choose the right channels, shape your key messages and build a simple, realistic marketing strategy and 3-month action plan you can actually follow day to day.

What is Marketing Lab?

Marketing Lab is designed for small and medium-sized businesses who want their marketing to work harder, feel clearer and be easier to manage.

It’s a great fit if you:

Already do some marketing – but it feels scattered, general or reactive, and you want to consolidate and focus it.
Want to “do marketing properly” – you’re ready to move beyond ad-hoc posts and guesswork and build a simple, joined-up plan.
Need to know you’re on the right track – you’re spending time or money on marketing and want clarity that your message, channels and activity are actually right for your ideal customers.

If you know your business well but want structure, focus and honest, expert guidance (without the jargon), Marketing Lab is built for you.

▪ Week 1-3: Research & Clarity

The initial part of Marketing Lab are all about discovery. We sit down with you each week and work through structured, jargon-free questions to really understand your business, your clients, what makes you different and what you’re trying to achieve.

Together we uncover your voice, tone and key messages, so everything that follows is built on a clear, honest picture of who you are and who you serve.

▪ Week 4-6: Building Effective Strategies

The second part is where everything comes together and turns into a practical plan.

Using what we’ve learned about your business and clients, we work with you to choose the right channels, shape your key messages and build a simple, realistic marketing strategy and 3-month action plan you can actually follow day to day.

MARKETING LAB: Week 1-3

Brand Foundations

By the end of Week 1, you’ll have a clear brand identity that makes every marketing choice simpler and more effective.

Clear Understanding of Your Business

Market Analysis

By the end of Week 2, you’ll have a clear picture of your market and competitors, so you can position your business confidently.

Understand Your Market & Competitors

Ideal Customers

Get clear on your ideal customers, where they hangout and how to speak to them in a tone and language that truly resonates.

A Concise Set of Customer Avatars

MARKETING LAB: Week 4-6

Channel Strategy & Content

By the end of Week 4, you’ll know which marketing channels to focus on and what to say on each, so your content feels consistent, purposeful and easier to create.

Creating Strategies Out Of The Process

Marketing Plan

By the end of Week 5, you’ll have a realistic 3-month marketing plan with clear priorities, campaigns and weekly actions, so you always know what to do next.

A Clear 3 Month Marketing Plan

Final Strategy & Handover

By the end of Week 6, you’ll have a complete, written marketing strategy and simple tracking approach, so you can move forward with confidence and measure what’s working.

A Bespoke Tailored Marketing Strategy

Who is Marketing Lab for?

Sound Familiar?

Marketing Lab is a 6-week, 1:1 working process for small and medium businesses wanting to ensure their marketing is as effective as possible and to create a marketing strategy that speaks to their ideal customers.

Across six weeks, we:

Diagnose what’s really happening in your marketing
Undertand your business, your ideal customers and how to connect with them
Design a clear strategy, choose the right channels and build a 3-month action plan

You bring your knowledge of the business. We bring the structure, answers and marketing expertise, working alongside you in an open, collaborative way that’s grounded in integrity, experience, empathy and straight-talking, jargon-free advice.

“We’re doing lots of marketing… but I’m not sure any of it really joins up.”

“Our message feels a bit ‘for everyone’. I know we need to be more specific, but I’m not sure where to start.”

“I keep hearing we should be on this channel or that channel, but I don’t actually know which ones make sense for us.”

“We post when we remember, send emails when we have time – it doesn’t feel like a proper plan.”

“We’ve tried different agencies and freelancers, but I’m still not clear on our overall strategy.”

“I know our service is good – I just don’t think our marketing is showing that clearly enough.”

“I’m spending time and money on marketing… I’d really like to know if we’re doing the right things.”

“I don’t want fluffy training or theory – I just want someone to help me get this organised and focused.”

Who is Marketing Lab for?

Marketing Lab is a 6-week, 1:1 working process for small and medium businesses wanting to ensure their marketing is as effective as possible and to create a marketing strategy that speaks to their ideal customers.

Across six weeks, we:

Diagnose what’s really happening in your marketing
Undertand your business, your ideal customers and how to connect with them
Design a clear strategy, choose the right channels and build a 3-month action plan