At SE4RCH, our coaching service is designed to make marketing simple, structured, and effective. Instead of overwhelming you with heavy “homework” or leaving you to figure things out alone, we take a guided, collaborative approach.
Step 1: Guided Conversations
Each session focuses on a different part of your marketing journey — from defining your brand foundations to building your 3-month action plan. I’ll lead you through structured conversations that draw out the most important insights about your business, your customers, and your goals.
Step 2: Professional Write-Up
While you stay focused on running your business, I do the heavy lifting. After each session, I take your input and turn it into a clear, professional strategy. This ensures you get the benefit of expert analysis and a polished, high-quality plan — without the pressure of long tasks between sessions.
Step 3: Light Reflections
Rather than homework, you’ll be given short reflection prompts to think about before the next session. These are quick, practical, and designed to help you stay engaged without feeling overloaded.
Step 4: The Final Plan
At the end of the program, you’ll receive a branded, tailored marketing strategy and 3-month action plan. This isn’t a generic template — it’s a plan built around your business, your customers, and your goals. You’ll know exactly what to do, when to do it, and how to measure success.
Module Content
Kick Off &
Brand Foundations
- Deep dive into your business story: mission, vision, and values
- Identify your unique selling points (USPs)
- Clarify who you are as a brand and where you want to go
- Establish the foundation that will guide all future marketing decisions
By the end of Week 1, you’ll have a clear brand identity that makes every marketing choice simpler and more effective.
Competitor &
Market Research
- Identify your key competitors and how they position themselves
- Review current industry trends that impact your market
- Spot gaps and opportunities to help your business stand out (SWOT)
- Begin shaping a strategy that plays to your strengths
By the end of Week 2, you’ll have a clear picture of where your business fits in the market, and how to position yourself for growth.
Customer Avatars &
Messaging
- Create detailed customer avatars
- Identify what your ideal customers value most and what triggers their decisions
- Define your brand voice and tone
- Develop messaging pillars that connect directly with your target audience
By the end of Week 3, you’ll know exactly who you’re talking to, and how to connect with them effectively.
Channel Strategy &
Content Framework
- Map your customer avatars to the channels they use most
- Select the right marketing platforms (social, email, SEO, offline, etc.)
- Develop content themes aligned to the customer journey (awareness, consideration, conversion)
- Build a framework that guides what to say, where to say it, and how often
By the end of Week 4, you’ll know exactly which channels to focus on and how to deliver content that attracts, engages, and converts.
3-Month
Action Plan
- Translate your strategy into a practical marketing roadmap
- Outline campaigns and set clear monthly themes
- Break goals into weekly action steps you can follow with confidence
- Define KPIs (key performance indicators) to track progress and success
By the end of Week 5, you’ll have a structured 3-month action plan that turns strategy into clear, manageable steps.
Final Review &
Handover
- Review your completed strategy and 3-month action plan
- Ensure the plan is fully aligned with your business goals
- Provide simple tools for tracking and managing progress
- Make final adjustments so the plan feels practical and achievable
By the end of Week 6, you’ll leave with a polished, branded strategy in hand, plus the clarity and confidence to put it into action.
Why This Works
Clarity without complexity
You gain a strategy that’s easy to understand and implement.
Expert support
With 20+ years of experience, I make sure your plan is both practical and effective.
Time Efficient
You stay focused on running your business while I turn insights into strategy.
Confidence to act
You finish the program with the tools and structure to market with purpose.
